Your brand is everything that your customer experienece of you. At one end; your company name and logo, at the other the way the phone is answered, the online presence experienced, the way the delivery man drives and everything else in between. We can go pretty much most of the way to ensuring the combined influence is a positive one, putting in place the foundation for success.
It's impossible to cover off all that could be required, so here's a short list in order of action:
MESSAGING, NAMING, LOGO, BRAND, BRAND GUIDELINES, WEBSITE, EMARKETING, SEO, CONTENT MARKETING, CAMPAIGNS, PRESENTATIONS, EXHIBITIONS, VEHICLE LIVERY, SIGNAGE, OFFICE BRAND EXPERIENCES, SUPPORT, COMMUNICATION, PROCESS COLLATERAL AND STATIONERY.
CONSULTANCY, ADVISE, TRAINING, MOTIVATION.