It was a challenge, but I've filtered through over 4000 of my projects, and present here, a snapshot from the 200 plus client archive. I hope it helps to convey that whatever your size or sector, I have the experience to bring enormous benefits to win you new business, empower your team, and cut through your competition - enjoy!
Love the Dogs (GRA - The Greyhound Racing Association)
The brief: To review their current creative work and provide recommendations as to how GRA may exploit the benefits of the Love the Dogs brand and target new customers.
1. To research, consult and present recommendations to the Directors/Managers
2. To produce a creative Brand kit of elements based on my recommendations, which the existing GRA team of designer/developers could utilise as a foundation for all future marketing.
Very few of us can afford homes as uniquely placed and finely crafted as a Crownmead Home. However, now you have the opportunity to peruse them online at your leisure. For those who are fortunate enough to be invited to view a Crownmead Home, there's a possibility to take home the development book, to help you make the most perfect of decisions.
The brief: 1.To create a dynamic campaign, bringing together an online/inprint (e)magazine, PR/social activity, an exhibition stand, webinars, banners and adverts - into one coherent marketing entity. 2.To elevate the Nexum brand on both a tight budget and deadline.
Over the twenty plus years that I've worked for Active - through three new logos each half a decade apart and the brand evolutions, with hundreds of campaigns - they have always remained bold, full of energy and enthusiastic for what we do as a key part of their business success. Below is a very brief snippet of some of my favourite items I've produced along the way.
A brand with legs!
Developing a dynamic brand that also has massive flexibility is no easy task. The Active brand proved to be more than up to the task. Across print: (Direct Marketing, Sales Literature, Client Literature and Support Materials) Online: multiple Websites, Microsites, eMail Marketing and Presentations and inSitu: Exhibitions and Events the brand excelled.
Once my team had produced the initial site, I then went on to produce an extensive library of styles and templates to enable the Active team to update, evolve and build out the site ( and even develop micro sites and sister sites) without the worry of any lack of consistency or dynamics.
Ellis Light Audio (ELA)
The brief: We want it dark/Gothic!
This branding exercise included: the renaming of both company and parts of the product range; advising on refinement of the products and sales channels; the brand; naming; logo's; design and build of responsive website; advertising; product branding; packaging - and myself as photographer!
The client was blown away by the results - and for us? well, it's not often you get such a brief! :)
Indy (Independent Wholesale Express)
One of my longest standing relationships and in partnership with the Indy team our work continues to inspire. Delivering Online: Blog, website and a host of presentations Inprint: Brochures, Leaflets, Calendar and promotional items Insitu: Lots and lots of vehicles, Signage, Global Exhibitions and Interior branding
Fourteen years on and the original brand continues to evolve. My work with Adamas continues to be one of my proudest achievements, being perfectly pitched, in terms of tone of voice/look and feel. Adamas Consulting are Independent Good Clinical Practice Auditors, and have expanded its services to include all the pharmaceutical good practices globally.
Solsis needed to differentiate themselves in a highly competitive market place. So I created honest and characterful graphic elements which helped to complement a direct approach to the copy and photography. At the core of every good brand should be a great logo, and here's one serving as the linch pin for a dynamic brand application.
It’s not often that you get to truly invest your experience & creativity on such a worthy project.
Creating the name, the strapline, the brand. A brand that had to span a whole range of needs across the fullest emotive spectrum. Putting the fun into fundraising and the understanding and sensitivity required to deliver support and resource material with just the right clarity and tone. Almost a year in the making. I was proud and humbled to have inspired and steered such an inspirational group of people on what was a lengthy, challenging, but immensely rewarding project.
Board of directors (trustees) that included:
Dr. Maurice Slevin (Chairman)
David Amos (Chair Finance & General Purposes; Chair Audit committee)
Lord Tim Bell (Chime - Bell Pottinger)
Lord Tim Clement-Jones CBE
Sir Ronald De Witt
Professor Lesley Fallowfield
Professor Parveen Kumar CBE
David McDonough OBE [Bell Pottinger}
Professor Amanda Ramirez
Alastair Ross Goobey CBE
Sir Peter Stothard
Working closely with Joanne Rule Chief Executive and Emma Whelan Head of Information and Marketing
Food for thought
Here's a tear sheet from recent and archive material that may stir some interest - Many thanks